| future technology... |
Sunday 16 December 2012
CASE STUDY.......
Say 'Charge It' with Your Cell Phone......
Make purchasing by your cell phone...this technology are more famous and more used in South Korea,Japan, and Europe...is it this technology will threat to traditional phone company???yes...this technology will threat to traditional phone company..so these company have to make a counterstrategies to overcome this threat....one of the way that should be make are this traditional phone company have to be innovative and creative to challenge this new technology....it means that they have to create more differentiation to their telephone like more application in their phone....and also make the phone touch screen because phone like that are more loved by customers....company should create competitive advantage by distinguish their phone on one or more features or application important to their customers....and also can decide the price more higher than before to stimulates demand...for example, an apple products have more application and created more innovative and creative....
by using Porter's Five Forces, is it have barriers to entry for this new technology that make purchasing by cell phone????according to combination all the Porter's Five Forces, any new company will have barriers to entry the market...for this technology, the barriers that they have to faces are threat of new entrants which that forces top management to monitor the trends especially in technology and this are always happened in competitive environment and will bring this new technology to rivalry among the existing firms...existing competitors are not much of the threat...typically each firm has found its 'niche'....with the existing firm, the threat of substitute products and services are high because there are many alternatives to a product or service.....as we can see this new technology and other existing technology before might be have the same function but there are different brands and also have a different price...so the barriers are switching cost that can make customer do not want to switch another product or service and this customer called as a loyal customers....in the supplier power also might be low for the company of this technology because customers have many choices to buy from...and the company will have high power of supplier ....it is barriers because the company want to supplier power are low between them...when this company have the same technology with the others company, the supplier might be the same also....for the buyer power, the barriers might occur for high power because buyers have many choices of whom to buy....this new technology are already exist but may be the function of this new technology are more than others.....
in terms of Porter's three generic strategies, this new technology have choose the differentiation strategies of this new technology....to be different, is what organisations strive for; companies and product ranges that appeal to customers and "stand out from the crowd" have a competitive advantage....with a differentiation strategy the business develops product or service features which are different from competitors and appeal to customers including functionality, customer support and product quality.....for example, these new technology had been created as a payment method, so that customer have benefit from these phone to pay or buy anything without use the cash.....new concepts which allow for differentiation can be protected through patents and other intellectual property rights, however patents have a certain life span and organisation always face the danger that their idea which gives them a competitive advantage will be copied in one form or another......
for the business of using cell phone as a payment method, it have value chain which means value-adding activities that convert inputs into outputs which, in turn, add to the bottom line and help create competitive advantage.....for the value chain of this business, the money or profit that they get from the payment will go to company or an organizations.....as their profit, they will create a new design and pay the supplier that supply the materials......when this are continuous activities, the company can run their business to more bigger market......
however, from all the benefits that got from this type technology, there are also many types of regulatory issues that might occur during the transaction from customer.....transaction like buy cloths, shoes, paying the bill or any else will lead to fraud....sometimes the products is not the same as sample or picture that had been showed.....there are also can happen when the company have taken the money but the products are not delivered to customer...the fraud also can be occur from customer as they can lie about their information such as they use others phones......the breakdown of system also can be an issues that occur and can make the transaction cancelled automatically....
Make purchasing by your cell phone...this technology are more famous and more used in South Korea,Japan, and Europe...is it this technology will threat to traditional phone company???yes...this technology will threat to traditional phone company..so these company have to make a counterstrategies to overcome this threat....one of the way that should be make are this traditional phone company have to be innovative and creative to challenge this new technology....it means that they have to create more differentiation to their telephone like more application in their phone....and also make the phone touch screen because phone like that are more loved by customers....company should create competitive advantage by distinguish their phone on one or more features or application important to their customers....and also can decide the price more higher than before to stimulates demand...for example, an apple products have more application and created more innovative and creative....
by using Porter's Five Forces, is it have barriers to entry for this new technology that make purchasing by cell phone????according to combination all the Porter's Five Forces, any new company will have barriers to entry the market...for this technology, the barriers that they have to faces are threat of new entrants which that forces top management to monitor the trends especially in technology and this are always happened in competitive environment and will bring this new technology to rivalry among the existing firms...existing competitors are not much of the threat...typically each firm has found its 'niche'....with the existing firm, the threat of substitute products and services are high because there are many alternatives to a product or service.....as we can see this new technology and other existing technology before might be have the same function but there are different brands and also have a different price...so the barriers are switching cost that can make customer do not want to switch another product or service and this customer called as a loyal customers....in the supplier power also might be low for the company of this technology because customers have many choices to buy from...and the company will have high power of supplier ....it is barriers because the company want to supplier power are low between them...when this company have the same technology with the others company, the supplier might be the same also....for the buyer power, the barriers might occur for high power because buyers have many choices of whom to buy....this new technology are already exist but may be the function of this new technology are more than others.....
for the business of using cell phone as a payment method, it have value chain which means value-adding activities that convert inputs into outputs which, in turn, add to the bottom line and help create competitive advantage.....for the value chain of this business, the money or profit that they get from the payment will go to company or an organizations.....as their profit, they will create a new design and pay the supplier that supply the materials......when this are continuous activities, the company can run their business to more bigger market......
however, from all the benefits that got from this type technology, there are also many types of regulatory issues that might occur during the transaction from customer.....transaction like buy cloths, shoes, paying the bill or any else will lead to fraud....sometimes the products is not the same as sample or picture that had been showed.....there are also can happen when the company have taken the money but the products are not delivered to customer...the fraud also can be occur from customer as they can lie about their information such as they use others phones......the breakdown of system also can be an issues that occur and can make the transaction cancelled automatically....
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